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QuikCheck's Stupid Campaign
Jun. 21st, 2013 11:22 amThis morning at QuikCheck, the cashiers were trying to lure customers into visiting any QuikCheck at lunchtime for a free submarine sandwich. In order to get the free sub, you had to succumb to a hand stamp.
I had stopped there for veggie snacks on my way to work. It's a "quik stop" off the highway. I overheard the cashier explaining the "Sub Club stamping program" to a female customer ahead of me: Once the cashier stamps a customer's hand, the customer can go to ANY QuikCheck today to receive a free sub sandwich for lunch. The female customer didn't seem to be heading to work (wearing jeans and a polo shirt) and even seemed to consider getting stamped for a free sub later. But she declined.
However, that QuikCheck gets a LOT of business folks throughout the morning on their way to their office. How could QuikCheck possibly expect that these business folks (like me) would want a "Sub Club Stamp" on their hand when they're heading to work (I don't know if that was the title of the program, but it sounds funny...).
My excuse? As I glanced dramatically at my hand and tie, I replied in a short burst of overacting, "Oh, I coudn't possibly have a stamp on my hand like that at the office. **sigh** Thanks, but no thanks." <-- Not that I would return to any QuikCheck for a free sub for lunch today. I wouldn't have returned to any QuikCheck even if they had offered some other form of "program conformity", like a paper coupon because I eat my lunch at work. But, I if I had given the real excuse, I couldn't have been so audibly and visually dramatic this morning. It was invigorating to give the pretense of being high maintenance. B-)
Somehow the previous customer's lack of enthusiasm left a morning drama void that I had to fill.
The whole thing was strange this morning. Even the cashier was visibly bothered and annoyed at having to ask me to stamp my hand - she even knew I was going to say, "Oh, huh-uh."
I'd never heard of any store offering a hand stamp in the morning for something free at lunch. Stupid campaign.
I had stopped there for veggie snacks on my way to work. It's a "quik stop" off the highway. I overheard the cashier explaining the "Sub Club stamping program" to a female customer ahead of me: Once the cashier stamps a customer's hand, the customer can go to ANY QuikCheck today to receive a free sub sandwich for lunch. The female customer didn't seem to be heading to work (wearing jeans and a polo shirt) and even seemed to consider getting stamped for a free sub later. But she declined.
However, that QuikCheck gets a LOT of business folks throughout the morning on their way to their office. How could QuikCheck possibly expect that these business folks (like me) would want a "Sub Club Stamp" on their hand when they're heading to work (I don't know if that was the title of the program, but it sounds funny...).
My excuse? As I glanced dramatically at my hand and tie, I replied in a short burst of overacting, "Oh, I coudn't possibly have a stamp on my hand like that at the office. **sigh** Thanks, but no thanks." <-- Not that I would return to any QuikCheck for a free sub for lunch today. I wouldn't have returned to any QuikCheck even if they had offered some other form of "program conformity", like a paper coupon because I eat my lunch at work. But, I if I had given the real excuse, I couldn't have been so audibly and visually dramatic this morning. It was invigorating to give the pretense of being high maintenance. B-)
Somehow the previous customer's lack of enthusiasm left a morning drama void that I had to fill.
The whole thing was strange this morning. Even the cashier was visibly bothered and annoyed at having to ask me to stamp my hand - she even knew I was going to say, "Oh, huh-uh."
I'd never heard of any store offering a hand stamp in the morning for something free at lunch. Stupid campaign.
